Discussion 8
Describe the trend or issue, place it in context. State how it is different from what came before and substantiate its existence. How do we know the trend exists? Who participates in it?
Be sure to provide examples and statistics to back up your claim that this trend exists and has started or substantially grown over the past two years.
Analyze the trend’s significance. Here are some questions you will need to consider in this section:
Why is this trend significant?
What audiences does it affect? How? What is its impact on these audiences?
How will this trend affect our company and our industry?
What recommendations should make about how our company should act on this trend?
