Describe what a CRM (Customer Relationship Management) is.List and explain what a CRM (Customer Relationship Management) can do.

Operations and Supply Chain Management Assignment

In addition to Material Requirement Planning (MRP) and its related areas, our text also focuses on CRM

(Customer Relationship Management), ERP (Enterprise Resource Planning) and PLM (Product Life-Cycle
Management).

Kindly watch the following 6-minute video-clip below that would help you in tackling
forthcoming questions.

Describe what a CRM (Customer Relationship Management) is.

List and explain what a CRM (Customer Relationship Management) can do.

Describe what an ERP (Enterprise Resource Planning) is.

List and explain what an ERP (Enterprise Resource Planning) can do.

Clearly explain the differences between a CRM and an ERP.