Media Effects Theory
Unit 1 Assignment
Discuss and analyze one major media effects theory.
But, in what way and to what extent? Media Effects include a range of theories that explain how the mass
media influence the attitudes and perceptions of our culture. Understanding these theories will lead to
stronger media literacy.
Describe the origins and nature of the theory
Identify a film, TV show, news story, or other media content that illustrates the theory.
Identify and analyse how this theory is relevant in your personal life.
