Using an organisation of your choice as an example, write an essay on how the organisation can design, host, market, and host a digital platform to offer its products and/or services online. In your essay, critically discuss and justify your proposed database designed for the digital platform, taking into consideration the entities, attributes, data types, keys, and relationships. In addition, discuss how you would market the new digital platform taking into consideration the marketing channel, platforms, etc and provide appropriate justifications for your decisions. Lastly, critically discuss how you would host the new digital platform and provide appropriate justification for your choice. Specifically, your essay should contain:
Logical and relational designs of the digital platform’s database which should include a minimum of five (5) entities with associated attributes, keys, relationships, etc clearly outlined.
A marketing plan for the organisations’ new digital platform and why this plan would work.
A hosting plan for the platform and why this is suitable.
Discuss how this new digital platform impacts the organisation’s business model.
