Selling Techniques
Creative Art of Selling and Negotiation
Undertake a 2000-word essay.
Essay Topic: Choosing one selling technique of your choice, discuss how this technique has developed over time, since it was first created, then, consider how it can be developed in the future, in order to be relevant to a changing selling environment. (Changing selling environment examples: you may want to focus on Covid-19 impacts, or globalisation? This is again your choice.)
Essay requirements:
At least 6 x academic sources
At least 2 x business or industry examples
Introduction, main body, recommendations, conclusion, referencing, in text citation