Introduction to social media
Answer the following questions in as much detail as possible to guide your website audit:
Evaluate a brand’s website. Analyze their current social media integration. Discuss strengths and weaknesses, discuss where they do or don’t need improvement. Explain your reasoning and support your thoughts.
Put your site into https://website.grader.com/ and evaluate it – what is the score? Explain the breakdown.
How easy is it to navigate to the brand’s social media platforms from the homepage?
What social media feeds do they have coming into the site, such as an Instagram, YouTube, or Twitter feed?
What platforms are they active on?
Which social media platforms link back to their own website?
Do they have a brand blog on their site? If not, what do they do to engage on site, tell us more.
Do they try to incentivize customers to follow their social media accounts from their website? If so, how?
What do they offer for customer service options? Call/chat in? Does it pop up automatically or do you need to navigate to it?
Popup or an area on the homepage to sign up for the mailing list? How do they incentive the sign up? (i.e. 10% off?)
Overall, is the website aesthetically pleasing, easy to navigate, and have a good UX (User Experience) design? Explain.
In a paragraph or two, explain whether the brand’s website is generally good, OK, or bad. Detail the improvements or changes you would make based on the audit.
How can you make the website more “social?”
Explain what you would like to incorporate or improve on, and what you found missing or inadequate based on the questions answered above. Think of ways you can seamlessly connect the website and its social media platforms.
https://cdn.visual-paradigm.com/handbooks/agile-handbook/wireframe/01-youtube-wireframe-example.png
https://cdn.visual-paradigm.com/handbooks/agile-handbook/wireframe/02-newspaper-site-wireframe-example.png
