Your task here is to conduct an External Analysis/GECE using the material given to you -or
BOTH a GDPest and a 5-Forces analysis.
BE AS DETAILED AS POSSIBLE -THINK OF ALL forces and their elements. Make sure to
define your industry first. Careful not to confuse rivals and substitutes. Remember to
FORGET totally about the company in the case after you decide on the industry.
MAKE SURE TO PROVIDE A SYNTHESIS.
MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In GECE tell us how a random
company in this industry could make me or key success factors.
Your deliverable is a one page synthesis of your GECE analysis
You can think here that you are advising a government official on what is likely to happen in this industry in the future.
Remember that the big point of this exercise is to LOOK OUTSIDE into the future so you must examine in detail the external environment (or General Environment and Competitive Environments) in order to determine likely future developments in the industry and its fate.
