Explain a process whereby an athletic department and a university can create a logo and mascot that appeals to multiple stakeholders.

Case Study Questions

Explain a process whereby an athletic department and a university can create a logo and mascot that appeals to multiple stakeholders. Consider alternative processes to develop/refine/update logos and comment on their
strengths and weaknesses;

Summarize and debate the various strengths and weaknesses of potential branding options;

Evaluate potential mascot choices as they relate to a university’s brand architecture;

Describe the link between the university strategic plan and the athletic strategic plan.