Using Analytic Tools for Strategic Decision-Making
Explain the components of a single-business company’s strategy (pages 88–89 in your textbook).
Identify three key financial ratios. Explain why they are strategically important and how your chosen company can use them to analyze its current situation for strategic planning purposes (pages 89–91 in your textbook).
Explain the value of conducting a SWOT analysis to a company (pages 91–92 in your textbook).
Determine the company’s strengths and weaknesses in relation to the market opportunities and threats (pages 91–95 in your textbook).
Explain how the results of a SWOT analysis can be turned into strategic actions (page 95 in your textbook).
Explain how value chain activities impact a company’s cost structure and customer value proposition (pages 102–112 in your textbook).
Explain how your chosen company’s resources and capabilities give it a competitive edge over rivals (pages 96–112 in your textbook).
Explain what strategic issues and problems merit front-burner managerial attention for your chosen company (page 115 in your textbook).
