CASE STUDY QUESTIONS.
No citations & no book references needed. Just answer the questions below as presented. To answer you can refer to the book but no copy from the book it has to be your own words.
Related chapters are: 10,11, 13, 14-1 & 14-4 & 16.
BE CAREFUL WITH TERMS SUCH AS:
1. Promotional goals vs promotional elements
2. Pricing objectives vs pricing strategies vs pricing tactics
3. Branding strategies vs branding benefits or functions
4. Consumer product classes (Chapter 10) vs New product categories (Chapter 11)
5. Distribution Channels vs Distribution Intensity
Questions :
1. Promotional goals vs promotional elements.Develop and describe at least 2 or 3 promotional activities for the Canadian Launch for this product, make sure to identify the promotional goal, which promotional type or elements its represents and explain why you have chosen those particular elements.
Your answer here (at least 10 sentences for each promotional activities).
Promotional activity 1
Promotional activity 2
Promotional activity 3
2. Pricing objectives vs pricing strategies vs pricing tactics
a). Using all the information provided in the case study, create a pricing for the new product.
Describe which pricing strategy should be used for this product in this stage of its product life cycle. Provide two facts from the article to support your choice.
Your answer here ( at least 10 sentences for each).
New product price
Pricing strategy
Stage of product life cycle
b). Describe two pricing tactics that would be appropriate for retailers to use with this new product for their customers. Again, provide your rationale for the choosing these two tactics.
Your answer here (at least 10 sentences for each).
1st pricing tactics:
2nd pricing tactics:
3. Branding strategies vs branding benefits or functions
a) Different branding strategies are introduced in the textbook: national (manufactures) brand vs Private label (Store) brands vs Generics, and secondly family vs individual brands.
Explain which of these strategies “Snack Bar” is using or will use with this new product. Do you agree with these strategies? Why or why not. Explain.
Your answer here (10 -12 sentences).
b) Describe in detail the four functions of packaging used or they can use (Do not simply regurgitate theory here-tell me how this packaging specifically carries out these functions)
Your answer here (at least 10 sentences for each).
Functions 1:
Functions 2:
Functions 3:
Function 4:
4. Consumer product classes (Chapter 10) vs New product categories (Chapter 11)
a). Describes in detail the types of consumer product classes and new product categories for the new products.
Your answer here (at least 10 sentences for each).
Types of consumer product classes:
New product categories:
5. Distribution Channels vs Distribution Intensity
Describes the distribution channels that “Snack Bar” is using or can use, apply all the proper terminology presented in the textbook (i.e.
Direct/Indirect) as well as the types of intermediaries being used or will use if applicable.
Your answer here (10 -12 sentences for each).
Describes the distribution channels
Types of intermediaries
