Midterm Exam
Describe how you would use the need you selected in promoting the product to a market segment of your choice. Be sure to define your market segment in terms of segmentation bases (i.e., demographic, psychographic, etc.). The products are: a) expensive shoes; b) a vacation home rental; c) orange juice.
Find two advertisements, one illustrating the affective component and the other illustrating the cognitive component of attitudes. Discuss each ad in the context of the tri-component model. Why do you think each marketer took the approach it did?
Did you use marketing and consumer behavior vocabulary appropriately?
Did you demonstrate a deep understanding of the core concepts in the course related to
the questions asked?
Are your responses creative?
Are your responses thorough?
Are your responses clearly written and professionally formatted? Do you use proper grammar and correct spelling?
