Given what you understand to be the benefits of effective grading schemes, why would it pay Coles to offer to consumers (and therefore source, certify, transport, store and distribute) almost 100 different versions of what is really just a basic necessity?

Use agricultural marketing, business marketing or value chain analysis principles to answer a relevant question relating to the marketing of an agricultural or food product”.

Discussion task on grading

If you search for “milk” in the on-line product catalogue at coles.com.au, you get a list of almost 100 different options to purchase.

(a) What are some of the attributes used to differentiate these products?

(b) Are the measures used to discriminate between the different attributes objective or subjective?

(c) Given what you understand to be the benefits of effective grading schemes, why would it pay Coles to offer to consumers (and therefore source, certify, transport, store and distribute) almost 100 different versions of what is really just a basic necessity?