How do you believe honoring and/or not honoring impacts employee performance?

The brand contract

In your readings this week, you learned about The Brand Contract.

Part 1:

Research and Identify a company that honors its brand contract, and why. Research and Identify a company that doesn’t honor its brand contract, and why.

Part 2: How do you believe honoring and/or not honoring impacts employee performance?

Part 3: What would you recommend to the company management to improve?