Digital Business and Technologies
Define the meaning and scope of digital business and e-commerce and their different elements
Summarise the main reasons for adoption of digital business and barriers that may restrict adoption
Outline the ongoing business challenges of managing digital business in an organisation, particularly online start-up businesses
Outline different methods of reaching and acquiring new customers via digital media
Evaluate different buyer behaviour amongst online customers, describe techniques for retaining customers and cross- and up- selling using digital media communications
Why you deem this topic to be of importance
How this has topic has developed
What technological platforms and software are used in the topic
What type of business and organisation uses the technology
How is it used as a business tool and is this effective? (Approximately 45% of word count)
How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices? (Approximately 55% of word count.)
