Business Problem Frameworks and Mind Maps
How do Generation Y consumers seek and
share dining information, and are there
differences between genders?
What factors influence success for
independent restaurant operators in the San
Francisco Bay Area?
What is the role of source credibility and
argument quality when determining review
usefulness?
How is social media used, and what are
management perceptions of social media and
social networking in the restaurant industry?
What types and styles of communication
contribute to building eWOM?
How to understand and analyze customer
dialog?
What is the effect of social media advertising on
brand image, brand loyalty, brand preference,
brand leadership and brand equity?
How do service failures in restaurants influence
customer attitudes and eWOM intentions on
social media?
