Clonlara Case Study Assignment
Based on the booking data how many times did the number of rooms requested at the hotel exceed the 600 rooms the hotel was able to sell?
How many times did the discounter sell at least 90% of the 400 room allocated to them?
Would you recommend making changes to the room rates on the Internet Discounter on Saturday morning? If so, what price would charge?
What information would you use to decide if you were going to increase or decrease the internet room rate (i.e. the number of requests to the hotel, the number of rooms sold on the discount site)?
Based on the readings, what other techniques could she have employed to increase her occupancy?
