Marketing
Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.
Chapter 17: How Marketing Activities Create Value for Companies
How Marketing Activities Create Value for Companies-Discuss?
Marketing
Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.
Chapter 17: How Marketing Activities Create Value for Companies