How to make a new brand by using digital marketing tools, not just art inspiration.How do Instagram influencers influence the market, the trend is decided by influencers or consumers?

1.How to make a new brand by using digital marketing tools, not just art inspiration.
OR 2. How do Instagram influencers influence the market, the trend is decided by influencers or consumers?

Select one you think is easier to find source and fit professor’s requirement, he said video marketing is not acceptable.