Case Study AirBNB- MGT 4800
Questions
How was an internet startup able to disrupt the hotel
industry, long dominated by giants such as Marriott
and Hilton, which took decades to become successful
worldwide hospitality chains? Explain.
Why is it that PESTEL factors can have such a strong
impact on the future of a business? Do you support legis-
lation such as that passed in New York (and elsewhere).
or do you think it has more to do with protecting vested
interests such as the hotel industry?
mySTRATEGY
Is My New Job Going to Be Around in the Next 10 Years?
Citing the Digital Millennium Copyright Act (DMCA
Airbnb is challenging the New York law and others in
the United States, arguing that it merely operates a digi-
tal marketplace, and thus is not responsible for the con-
tent that users place on its site. Do you think Airbnb has
a strong argument? Why or why not?
Are you concerned that the concept of the sharing econ-
omy could be abused by unscrupulous “entrepreneurs
and thus give the entire novel concept a bad reputation’.’
Why or why not? Explain
