Brief overview of PEST
Brief overview of PEST of the country you recommend moving to. facts/ figs. It may be worth highlighting Hofstede of the country (if available) compared to the UK
How will you implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.
Finally-Justify why you have chosen this country as a new market for the company. You can do this in two ways
Link this to the PEST findings of the SOSTAC. Things to consider might be
Demands of residents in the target country for the products/ services your chosen company offers.
Government openness to foreign direct investment (FDI)
Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?
Social/ cultural cues
Avoid repeating PEST findings your group has used in other parts of the SOSTAC.
You can complete a Porter’s Diamond. Here is an example of a Porter’s Diamond created to move Merlin Entertainment Group plc to
