Identify an aviation product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term.

Develop an outline for your marketing plan.

Next, scan the market place and identify an aviation product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term.

Module 1 Deliverables

Develop a Marketing Plan Outline

Research a product or service and create a draft of the marketing objectives and key issues