This week, you are going to look at Amazon’s role in the supply chain from both sides by answering the following:
Imagine that you are a United States-based manufacturer/supplier that makes toasters – and you want to sell them to consumers via Amazon:
Identify and explain in detail a “pro” or positive to using Amazon to sell to consumers.
Identify and explain in detail a “con” or negative to using Amazon to sell to consumers.
Imagine that you are someone in the United States labor force who is looking for a job:
Identify and explain in detail a “pro” or positive to working for Amazon.
Identify and explain in detail a “con” or negative working for Amazon.
Imagine that you are a typical consumer (or retail shopper) in the United States:
Identify and explain in detail a “pro” or positive for a consumer shopping with Amazon.
Identify and explain in detail a “con” or negative for a consumer shopping with Amazon.
After looking at these pros and cons, what is your takeaway about Amazon’s position/influence/role in the marketing supply chain – today and in the future?
