Is there evidence of a double standard of aging? What products do older men and women advertise? What personal characteristics do males and females seem to display? Is one sex represented more favorably in the advertisement? Do you think advertisers should portray middle-aged adults as more androgynous? Why or why not?

Scan newspaper or magazine advertisements that include middle-aged adults. Answer the following questions:

Is there evidence of a double standard of aging? What products do older men and women advertise? What personal characteristics do males and females seem to display? Is one sex represented more favorably in the advertisement? Do you think advertisers should portray middle-aged adults as more androgynous? Why or why not?