EVALUATIVE/REFLECTIVE REPORT OF THE RELATIONSHIP BETWEEN PR THEORY AND PRACTICE
“Prepare an Evaluative/ Reflective Report where your goal is to consider the relationship between theory and practice. That will include a
self-reflective evaluation of your personal development on this unit, the experience of the preparation for the pitch presentation and your readiness for PR practice.
This document is the final reflection of your university course and so you are being asked to reflect on the recent Agency Life E1 Big Pitch assignment and to contextualise this with your learning on the entire course, and against your feelings of readiness for professional PR
practice.
As individuals we don’t stop learning just because we have finished our university course, so you should now begin to reflect on how you intend to enhance your learning at university as you move into professional practice.
There is also a theoretical element to the assignment. You should by now be able to describe practical phenomena using theoretical concepts you have considered on your course.
Whilst theory is not necessarily discussed in a professional context, theory should now be evident to you in relation to practice.
Make sure therefore that you use your newfound theoretical language in this assignment so that your reflection is at a deeper level. You must certainly avoid being descriptive at this stage. Make sure you include at least 10 different references to theory.
A reflective framework such as the Gibbs model of reflective learning may be useful for this assignment.”
That is the brief for this assignment. It is very important that the structure of the essay follows the Gibbs model (EVALUATIVE/REFLECTIVE have uploaded a file that shows how it is).
The first part of this unit consisted in creating a social media campaign for an energy drink and then pitching it to the company that makes the enrgy drink. In order to do this we had to apply theories in a practical project.
This essay needs to reflect on this as well as what is explained in the part between “”. Very important to mention will be Anne Gregory’s theories of planning PR campaign, also the importance of research and insights before planning, the importance of understanding your audience and how the creative process works especially when you work in a group.
The previous project was done in a group so you can also mention group work and Belbin theories, just make sure your argument follows what is requested in the part in “”.
As for the personal development you can make it up as long as it sounds professional and mentiones theories.
Kind regards
