Assignment 3: Board Brief Part C – Overview of the Strategic Plan
1. Create a 3 to 4 page paper that will take the analysis work you have done in the first two assignments
and turn it into an actionable plan.
2. An effective plan overview will include:
a. A clear and compelling opening statement (executive summary) explaining the strategic
initiative
b. A high-level outline of your implementation plan, including costs, impact on operations, ROI
projections, competitive advantage, and risks associated with the plan, along with your
mitigation plans
c. A reminder of the challenges and opportunities facing the organization and how your
proposed plan will address these
d. Enough information allowing Board members to prepare for the upcoming meeting and to
formulate additional questions
e. A summary statement recapping why the proposed strategic initiative is necessary and the
approvals being sought at the upcoming Board meeting
