Does this reputation continue to haunt Amazon, or has it been addressed?
How do employees differ between a Walmart retail location and an Amazon order fulfillment center? How many white-collar or skilled jobs does Amazon have compared to Walmart?
With Amazon moving into the retail market with the purchase of Whole Foods, and with Walmart expanding its e-commerce, how are employee motivation challenges going to shift?
Is the proportion of people who consider shopping at Amazon Fresh greater than 50%?
Is the proportion of people who consider shopping at Amazon Fresh different between those who are comfortable with mobile technology and those who are not?
Are you comfortable with mobile technology?
0. No 1. Yes
Would you consider shopping at AMAZON Fresh?
0. No 1. Yes
Refer to the second section of this instrument, name the concept that is measured and in how many factors it was subdivided. How many items form each factor? [Max: 50 words]
The article refers to the Cronbach 𝛼 coefficients. What do these represent and why it is important to include them in this paper? [Max: 100 words]
Name and explain the sampling method used for the collection of data. Explain whether the responses were random and independent by giving evidence from the text.
[Max: 100 words]
Referring to the section “Demographic variables in the use of self-checkout counters”, the authors have concluded that there is no difference in the use of self-checkout counters across different demographic segments. What evidence have they given to evidence this conclusion?
In the same section, the report for the chi-squared test against the variable “Age” reads “𝜒2(4) = 4.06, 𝑝 = 0.40, 𝜙 = 0.07”. What is “4” in this report and explain how it was calculated? [Max: 30 words]
Referring to the section “Evaluation of self-checkout counters”, an independent t-test was used to compare the average scores for all the measures between users and non-users. Explain what could be the reason that all the test results were found to be statistically significant but with moderate effect sizes. [Max: 50 words]
The authors referred to a “recent” study. What does this study suggest and what future research could be conducted to test it? [Max: 50 words]
Is Walmart or Amazon currently in the stronger position? In ten years? Why?
Why did Walmart struggle in the online business for so long?
What should Walmart do going forward?
Who will win the battle in retailing between Amazon and Walmart?
Amazon Case Study Interview
Explore the impact of moving from vender central model to seller central model and the implications of doing same.
Discuss Amazon approach to succeeding in a global market. How have they incorporated elements of Wild & Wild’s four steps in the market screening process? If they have not considered international opportunities, why not?
Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
Identify the marketing relationships both internal and external to an organization.
Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
Recognize why and how customers are considered in strategic marketing plans.
Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.
Follow the instructions below to complete this assignment.
Select a Company
Select one company from the list below:
Amazon
Apple
Google
Loblaws (Includes any of the divisions and banners within Loblaws Companies)
Lululemon
Netflix
Starbucks
Tesla
Uber
Questions
Using the company that you selected in Part A, prepare a report using the following numbered headings and answer the questions associated with each heading. Make sure you apply the various marketing concepts and terminologies discussed in this course within your answers. You must use at least 3 credible sources within your report.
Value Proposition
Create your own Value Proposition statement for the company you selected using a maximum of 2 sentences. (4 marks)
Marketing Management Orientations
Which of the 5 “Marketing Management Orientations” is best exemplified by the company you selected? Which orientation will best serve its targeted customers? Identify at least 3 points and provide an example for each point that you identify
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
question to answer:
1) Did Amazon succeed in China? What did it learn?
2) Did Amazon make sensible choices in its emerging market’s entry strategies? Consider location, entry mode and timing.
3) What are the risks and rewards for early and late movers?
4) How should companies and investors measure success in emerging markets?
5) Considering the competitive landscape in China and Latin America, how can homegrown firms best defend and win against large multinational entrants?
6) Should Amazon enter additional emerging markets immediately? If so, why and where? If not, why not and where should its focus be?
how to analyze a case:
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
Read and Examine the Case Thoroughly
Take notes, highlight relevant facts, underline key problems.
Consider the question(s) at the end of the case. Record all information pertinent to these in the form of case notes.
Decide which principles, theories, or models (usually part of the assignment) best
Apply to the observed facts of the case to prepare your answers.
Develop your solution in consideration of the principles, theories, or models that
you have selected.
The assigned questions may require you to consider alternative
solutions.
Choose the best solution. Remember the importance of justifying your choices based on valid evidence.
How to draft the case:
Once you have read the case carefully and gathered the required in information, your case analysis report should usually include:
Introduction
Identify the key problems and issues in the case study.
Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
Background
Set the scene: background information, relevant facts, and the most important issues.
Demonstrate that you have researched the problems in this case study.
Evaluation of the Case
Outline the various pieces of the case study that you are focusing on.
Evaluate these pieces by discussing what is working and what is not working.
State why these parts of the case study are or are not working well.
Proposed Solution/Changes
Provide specific and realistic solution(s) or changes needed.
Explain why this solution was selected.
Support this solution with concrete evidence, such as:
Concepts from class (text readings, discussions, lectures)
Outside research, theories, Scientific Models
Personal experience (anecdotes)
Recommendations
Determine and discuss specific strategies for accomplishing the proposed solution.
If applicable, recommend further action to resolve some of the issues.
What should be done and who should do it?
After you have composed the first draft of your case study analysis, read through for potential inconsistencies in content or structure.
Images of Education in Media
Directions: Complete the tasks below for the online class.
1) Watch the movie Freedom Writers (122:57 min.). Feel free to watch with classmates and chip in on the rental as needed (e.g., Amazon, Netflix, On-demand, Red Box, GSU or local library, etc.).
• How are the characters (e.g. students, teachers, administrators, counselors, parents, etc.) portrayed? DO NOT ONLY FOCUS ON ONE OR TWO- Focus on as many characters as you can!
• How is the setting depicted?
• What dilemmas are faced?
• What are the dominant voices in this clip? What voices are missing?
• How does this movie compare to your own personal experiences?
2. What did you learn about the field of education from this movie? What messages are explicit and what messages are implied?
3. Conduct a search about the film Freedom Writers. What do critics say about the film? Find at least one review and/or analysis that discusses stereotypes, negative messages, etc.
List at least 3 key points worth remembering and/or sharing with others from the text you explored. Be sure to cite your source. remember to reflect/elaborate on those key points.
4. Read the Overarching Patterns in Media Coverage of Education Issues by Moira O’Neil (pdf attached in iCollege folder).
List at least 3 key points worth remembering and/or sharing with others. P remember to reflect/elaborate on those key points.
