Consumer Promotions and Public Relations:
Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.
Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.
Write a 350- to 450-word executive summary for your proposals.
As Quality of Life is considered to be influenced by the nature of environments that individuals live in (The Whoqol Group, 1998), this research particularly directs its attention to the housing facilities provided for expatriate workers. The motivation for undertaking the research stems from findings by Howden-Chapman, Roebbel, & Chisholm (2017) which revealed that the provision of well-designed housing was important in promoting overall quality of life. Therefore, by extension, the research argues that by providing high quality housing and residential environments for expatriate workers, this is anticipated to improve their success rates in international assignments, thereby, enhancing performance of global firms. The high-quality housing and residential environments are further contextualized in terms of the expatriates’ satisfaction towards daily commute, home environment, safety and utilities or maintenance.
Research Question
i. What is the impact of the housing environment and residential needs on the quality of life perception by expatriate workers?
Research Objectives
i. To identify the impact of commute satisfaction on quality of life perception by expatriate workers.
ii. To investigate the impact of home satisfaction on quality of life perception by expatriate workers.
iii. To understand the impact of safety satisfaction on quality of life perception by expatriate workers.
iv. To identify the impact of maintenance satisfaction on quality of life perception by expatriate workers.
