Tag: APA

In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

According to Kotler and Armstrong (2018), marketing is "the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return".

For this week's discussion, you will select a corporate brand and work together in a small group analyzing environmental factors that impact real-world marketing strategic decisions.

Discuss

First, scan the listing of company brands identified in the discussion topics below. Separate discussion threads were created by your instructor for each of the brands.

Select a thread with a brand you are interested in and work in small groups (4) of your peers. If a discussion thread already has 4 people, select another company brand to research and participate.

After selecting a company brand, review the associated case study in Strategic Marketing (Abratt & Bendixen, 2018) (Links to an external site.) accessed from the Hunt Library.

Use the case study content as a starting point, but feel free to extend your environmental analysis beyond the case content.

Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand.

In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.

Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager. For help, review the Business Memo Research Guide (Purdue).

Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering? Does the market offering provide value and customer satisfaction? If not, why not?

According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”.

Consider that, at one time, Kodak was considered a market leader in the photography industry capturing 85% of all camera sales (Kotler & Armstrong, 2018).

Despite that success, Kodak fell victim to marketing myopia – focusing on a limited product line, rather than underlying customer needs and emerging market dynamics.

For more on this story, read: Chapter 18, | 18.1 Kodak: The Competitor It Didn’t See Soon Enough (Kotler & Armstrong, 2018).

Discuss

In your initial discussion post, identify and describe a market offering (product, service, or experience) in the aviation industry.

Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering? Does the market offering provide value and customer satisfaction? If not, why not?

Discuss the context (meaning) of the visual. Discuss the elements used in the visual to get the reader to think a certain way.

Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point.

Avoid using videos or commercials. Consider the purpose, targeted audience(s), context, and effectiveness or ineffectiveness of the image.

In your introduction, identify the image, the purpose, and the targeted audience(s) of the image you are analyzing. Include either a copy of the image or a link to where the image can be found

. Also, include a thesis statement at the end of the introduction that reflects the content of your essay.

In the body of the analysis, discuss the context (meaning) of the visual. Discuss the elements used in the visual to get the reader to think a certain way.

You might discuss visual elements like shapes, colors, size, shadows, and positions to name a few. Also, discuss the effectiveness (or ineffectiveness) of these visual elements.

End with a brief conclusion that summarizes what you have learned from completing the analysis of the rhetorical situation.

Be sure to double-space your assignment.

Length: 400 – 450 words

Discuss the logic and the illogic of the reasoning in this poem and how it is likely to be received by its audience.

Journal 5

Journal 5 The Logic of Seduction in Marvell’s “To His Coy Mistress”
1. Read the Literature
To His Coy Mistress
by Andrew Marvell (1621 –1678)

HAD we but world enough, and time,
This coyness, Lady, were no crime
We would sit down and think which way
To walk and pass our long love's day.
Thou by the Indian Ganges' side 5
Shouldst rubies find: by the tide
Of Humber would complain.would
Love you ten years before the Flood,
And you should, if you , refuse
Till the conversion of the Jews. 10
My vegetable love should grow
Vaster than empires, and more slow;
An hundred years should go to praise
Thine eyes and on thy forehead gaze;
Two hundred to adore each breast, 15
But thirty thousand to the rest;
An age at least to every part,
And the last age should show your heart.
For, Lady, you deserve this state,
Nor would love at lower rate. 20

But at my back always hear
Time's wingèd chariot hurrying near;
And yonder all before us lie
Deserts of vast eternity.
Thy beauty shall no more be found, 25
Nor, in thy marble vault, shall sound
My echoing song: then worms shall try
That long preserved virginity,
And your quaint honour turn to dust,
And into ashes all my lust: 30
The grave 's a fine and private place,
But none,think, do there embrace.

Now therefore, while the youthful hue
Sits on thy skin like morning dew,
And while thy willing soul transpires 35
At every pore with instant fires,
Now let us sport us while we may,
And now, like amorous birds of prey,
Rather at once our time devour
Than languish in his slow-chapt power. 40
Let us roll all our strength and all
Our sweetness up into one ball,
And tear our pleasures with rough strife
Thorough the iron gates of life:
Thus, though we cannot make our sun 45
Stand still, yet we will make him run.

2. Write the Journal
“To His Coy Mistress” is an example of a certain genre of poetry called “carpe diem” (Latin
for “seize the day”).

Most of the poems in this genre present readers with a scene of seduction in which a man tries to seduce a young virgin, using a variety of rhetorical appeals. In such scenes of seduction, one might expect the young man to deploy emotional appeals (ie, appeals to pathos) to provoke desire or perhaps ethical appeals to make his own character seem more honest, sincere, and respectful as he tries to win over the young virgin. That’s what one might expect to find in the rhetoric of seduction.

But that’s not the tact taken by the seducer in Marvell’s poem. Instead, he concentrates chiefly on making a logical appeal. This is part of the poem’s humor.

Unless she’s from planet Vulcan, this woman will probably not find a logical appeal very compelling. If you were to say to a virgin: “Therefore logic dictates that you should have sex with me right now,” that virgin will almost certainly keel over in laughter.

The poem’s humor continues – especially in Stanza 2, with that creepy image of what the worms will do with the virgin’s body after she dies with her virtue intact; and again in Stanza 3, when the speaker uses a really odd analogy comparing the two lovers to birds of prey as he describes the kind of sex he wants to have with this woman as she experiences sexual consummation for the first time.

These parts of the poem are hilariously funny precisely because they seem so ridiculously inappropriate for the purpose of seduction.

This would-be seducer is getting nowhere with his girlfriend by feeding her such gruesome and violent images. And it’s funny to watch him fail so miserably.

As you read through the three stanzas (verse-paragraphs) of Marvell’s poem, you may happen to notice that each of them functions as a line in a syllogism. Stanza One functions as a kind of Major Premise; Stanza 2 as a minor premise; and Stanza 3 as a Conclusion.

In this journal,want you to extract and rephrase the two premises and the conclusion. I want you to arrange these premises and the conclusion into the form of a syllogism. And want you to critique the syllogism, paying special attention to any fallacies you find in the logic.

To help get you started, want to point out that the poem’s opening two lines are already
phrased in a form of conditional grammar (technically this form of conditional grammar is
called the subjunctive mood): “Had we world enough and time, / This coyness lady were no crime.” A literal paraphrase of these lines would go something like this: “If it were the case that we had the whole world at our disposal and that we had all the time we needed, then your prudish reluctance to have premarital sex with me would not be a problem.” (If P, then Q)

want you to complete an outline for the syllogism.

If you similarly rephrase and condense the first four lines of Stanza 2, you’ll come up with the minor premise. Ditto for the conclusion. Then want you to find the fallacy Marvell included in this poetic syllogism.

He put it there deliberately – probably for comic effect. Discuss the logic and the illogic of the
reasoning in this poem and how it is likely to be received by its audience.

Assignment length: approximately 300 words.

Explain the effect of recent changes to trade and tariff policies have had on your employer, you, or someone you know.

International Trade Summary

Promoting international trade is not a zero-sum game. It is a win-win proposition; both parties gain from trade.

Consider the following:

Tariffs are paid by the citizens of the country imposing tariffs, not by the citizens of the country producing the products upon which the tariffs are levied.

The term “trade deficits” is a misnomer. Every country’s trade is always in balance.

Trade deficits do not mean the US no longer produces anything to export. The US is the world’s second largest manufacturer and the world’s second largest exporter of manufactured goods.

Trade deficits reflect a strong economy. Trade deficits rise during economic expansions and fall during economic contractions. Unemployment falls as trade deficits rise and rises as trade deficits fall.

Imports and exports are complements, not competitors. Both are necessary and both contribute to economic growth.

Roughly one-third of all US imports and exports is trade between US multinational companies and their overseas subsidiaries.

Foreign-owned companies operating in the US number in the thousands and provide directly or indirectly jobs for more than 13 million US workers (roughly, 10% of the US workforce).

US trade deficit in goods in 2018 (as a % of GDP) was the same as it was 5, 10 and 15 years earlier.

The rise in US goods trade deficit with China has not increased the US total goods trade deficit. It has been offset by reduced goods imports from other trading partners.

There is a strong correlation between the rise in world trade and:

The rise in world GDP

The dramatic fall in the world’s extreme poverty rate

The rise in world life expectancy

For every US manufacturing job lost to trade between 2000 and 2010, seven US jobs were lost to domestic productivity improvements. Those seven jobs cannot be brought back from overseas because they never left the US.

Write a 700- to 1,050-word evaluation of credible economists’ unbiased opinions on the benefits, costs, and results of current US trade and tariff policies. Complete the following in your evaluation:

Evaluate how US trade policy changes in the last 2 years affect global trade activities by multinational corporations.

Discuss credible economists’ opinions on the long-term effects of trade and tariff policies changes in the last 2 years.

Explain the effect of recent changes to trade and tariff policies have had on your employer, you, or someone you know.

Cite at least 2 academically credible sources.

Format your assignment according to APA guidelines.

Consider why countries engage in international trade and how that country aligns with the PPF concept.

Select a relevant microeconomics industry and consider how it relates to the PPF.

Consider why countries engage in international trade and how that country aligns with the PPF concept.

Choose a topic that explores one or more factors of production and how they relate to the PPF.

Locate a recent article or event (published within the last year) that highlights your relevant microeconomics topic.

Use the Hunt Library, newspapers, new stations, or other credible sources to discover how your topic aligns with microeconomics.

State the article or event you selected.

Identify the microeconomic concept(s).

Describe your findings.

Analyze the relevance to real-life applications.
In responding to your peers state:

Whether you agree or disagree with the findings and why.

A probing question that facilitates further discussion of the topic.

Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.

According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com). (Links to an external site.)

Consider a service experience in your work environment or a personal experience you may have had with a service provider.

Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.

After completing the readings, write a post that shares with me something you learned. It can be something that you found exciting, abhorrent, etc.

Planning Pregnancy

After completing the readings, write a post that shares with me something you learned. It can be something that you found exciting, abhorrent, etc.

https://www.guttmacher.org/fact-sheet/unintended-pregnancy-united-states

https://www.washingtonpost.com/news/posteverything/wp/2018/05/01/almost-half-of-pregnancies-in-the-u-s-are-unplanned-theres-a-surprisingly-easy-way-to-change-that/?outputType=amp

Create a 10-15 slide presentation in digital format (e.g., PowerPoint, etc.) for your colleagues to help them better understand concepts related to sociolinguistics and how they affect instruction.

Sociolinguistic Presentation

Paper detalis:

There are many sociolinguistic concepts related to language learning. Understanding these concepts and how they can affect your instruction are pivotal to your success as an effective language instructor.

Create a 10-15 slide presentation in digital format (e.g., PowerPoint, etc.) for your colleagues to help them better understand concepts related to sociolinguistics and how they affect instruction. Your presentation should include, but not limited to, the following:

Pidgin languages
Code switching
Dialectology
Language change
,in-text citations, and a reference slide that contains 3-5 sources

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.