Global Strategic Marketing- Scenario Planning Project
How useful would it be to a CEO?
How consistent is it?
How archetypical (general) is it?
Does it describe an equilibrium?
Will they be able to operate on the same global level as they operate today? (Retail outlets / supply chains)
Will the institutional environment be too challenging?
Will there be fewer or more economic opportunities internationally?
Will consumers be more cosmopolitan or more ethnocentric?
How does Dunning’s Eclectic Paradigm help explain the international activities of the firm?