The following Course Outcome is assessed in this assignment:
GEL-1.02: Demonstrate college-level communication through the composition of original materials in American English.
Reflect and describe which key concepts and topics in this course have made you a stronger candidate to enter the business world.
Discuss how this course has affected and encouraged you in your academic and professional development.
The second case study must focus on a current or recent strategic communication campaign. You have complete freedom to choose among all the subjects covered by the course (crisis, management, internal or external communication, profit or non-profit organizations, …)
The case analysis should follow the same contents’ structure you used in the first case study:
1 – Definition of the situation:
Why was communication necessary?
(20%)
2 – Strategy:
Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)
3 – Communication:
How were the outreach tools created and the messages delivered?
(20%)
4 – Evaluation:
To which extent was the campaign effective
(25%)
Follow the APA style guidelines to format your paper (15%).
You should be able to write this paper in 10 pages (Times New Roman, double spaced).
A written reflection of a practice experience or case that was discussed in one of the clinical supervision groups. (2000 words)
Learning Outcomes
The learning outcomes that should be addressed by this assignment are :
1. Demonstrate a critical awareness of the professional and leadership relevance of group clinical supervision.
2. Identify and critically discuss the main themes that emerged from a case discussed in Adult Group Clinical Supervision and relate these to promoting and developing resilience in care provision.
3. Analyse aspects of their own learning and developing ability to reflect and be reflexive through the process of group clinical supervision.
Reflection is an important and powerful strategy for you to use to develop your professional practice.
It enables the linking of practice experience with theoretical aspects of learning to help you to develop, moving from novice to skilled practitioner.
Reflection should enhance self-awareness, identifying personal strengths and the areas to focus on for development.
Theory helps to direct that new learning by providing relevant knowledge. Critically viewing both ourselves and new knowledge is very important.
Consider the knowledge that you have acquired, the skills you have developed and feelings you have about different situations that you have encountered and about your own development.
