Construct and paste a box plot depicting the 5-number summary. Does the dataset have outliers? If so, which one(s)?Would you prefer to use the mean or the medianas this dataset’s measure of central tendency? Why?

Week 2 Discussion
Respond to the following in a minimum of 175 words:

The most frequently used measures of central tendency for quantitative data are the mean and the median. The following table shows civil service examination scores from 24 applicants to law enforcement jobs:

83 74 85 79

82 67 78 70

18 93 64 27

93 98 82 78

68 82 83 99

96 62 93 58

Using Excel, find the mean, standard deviation, and 5-number summary of this sample.

Construct and paste a box plot depicting the 5-number summary.
Does the dataset have outliers? If so, which one(s)?
Would you prefer to use the mean or the medianas this dataset’s measure of central tendency? Why?

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson