A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
question to answer:
1) Did Amazon succeed in China? What did it learn?
2) Did Amazon make sensible choices in its emerging market’s entry strategies? Consider location, entry mode and timing.
3) What are the risks and rewards for early and late movers?
4) How should companies and investors measure success in emerging markets?
5) Considering the competitive landscape in China and Latin America, how can homegrown firms best defend and win against large multinational entrants?
6) Should Amazon enter additional emerging markets immediately? If so, why and where? If not, why not and where should its focus be?
how to analyze a case:
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
Read and Examine the Case Thoroughly
Take notes, highlight relevant facts, underline key problems.
Consider the question(s) at the end of the case. Record all information pertinent to these in the form of case notes.
Decide which principles, theories, or models (usually part of the assignment) best
Apply to the observed facts of the case to prepare your answers.
Develop your solution in consideration of the principles, theories, or models that
you have selected.
The assigned questions may require you to consider alternative
solutions.
Choose the best solution. Remember the importance of justifying your choices based on valid evidence.
How to draft the case:
Once you have read the case carefully and gathered the required in information, your case analysis report should usually include:
Introduction
Identify the key problems and issues in the case study.
Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
Background
Set the scene: background information, relevant facts, and the most important issues.
Demonstrate that you have researched the problems in this case study.
Evaluation of the Case
Outline the various pieces of the case study that you are focusing on.
Evaluate these pieces by discussing what is working and what is not working.
State why these parts of the case study are or are not working well.
Proposed Solution/Changes
Provide specific and realistic solution(s) or changes needed.
Explain why this solution was selected.
Support this solution with concrete evidence, such as:
Concepts from class (text readings, discussions, lectures)
Outside research, theories, Scientific Models
Personal experience (anecdotes)
Recommendations
Determine and discuss specific strategies for accomplishing the proposed solution.
If applicable, recommend further action to resolve some of the issues.
What should be done and who should do it?
After you have composed the first draft of your case study analysis, read through for potential inconsistencies in content or structure.