Marketing Management
ANSWER THE FOLLOWING QUESTION :
Design the brief for a commercial for a product of your choice which
includes the short storybook.
You may want to indicate why certain parts are not perfect
(unless you are perfect).
ANSWER THE FOLLOWING QUESTION :
Design the brief for a commercial for a product of your choice which
includes the short storybook.
You may want to indicate why certain parts are not perfect
(unless you are perfect).
2. Select a specific commercial airline headquartered anywhere in the world, then:
a. Describe the airline, its aircraft fleet, route structure and number of employees.
b. Determine whether the airline is organized as a corporation with private ownership or is owned by the national government.
c. Identify the governmental agency or authority responsible for regulation of the safety of the airline’s flight operations in its home nation.
d. Describe the certification requirements, including minimum flight time, if any, for commercial airline flight deck crewmembers in the airline’s home nation.
e. Identify the governmental agency or authority, if any, empowered to regulate the routes flown, rates charged, and other economic aspects of the airline’s flight operations.
f. Determine the extent to which the airline’s fleet consists of owned vs. leased aircraft
g. Identify and describe all accidents involving an aircraft operated by that airline since 1/01/2000, including the probable cause of each.
h. Determine whether the airline’s pilots and maintenance personnel based in the airline’s home nation are represented by
a labor union or unions and identify and describe any strike activity that may have disrupted airline operations since 1/01/2000.
i. If neither the airline’s pilots nor its maintenance personnel are represented by a labor union or unions, discern whether a law of the airline’s home nation accounts for that and, if so, briefly describe that law.