Tag: Competitive environment

Prepare an analysis on the globalization of the F&B in the context of “thinking globally – buying locally”.

Managing Food and Beverage in Competitive Environment

You are appointed as a consultant for a luxury resort in Europe, at a popular summer destination of your choice.

You have to prepare an analysis on the globalization of the F&B in the context of “thinking globally – buying locally”.

Your report should show how current issues and trends will be introduced at the resort and addressing:

• The globalization of the food industry with increased sourcing of food within the EU and overseas

• The consolidation of the food supply base into fewer, larger suppliers

• Major changes in the supply chain and logistics

• Centralized and concentrated supplies and sales

You are to choose the tourism destination under discussion and your analysis should be supported with relevant literature and related examples from practice.

ASSESSMENT INSTRUCTIONS
1. This piece of work should be approximately2,000words (+/- 10%).

2. Make sure to include a list of references and information sources, using the Harvard Reference System (HRS).

3. Return this form, duly completed, at the front of your assignment.

4. Retain a back-up copy of your assignment, both in hard and electronic form.

5. It is entirely your responsibility to ensure that this assignment is submitted by the due date stated above.

Failure to do so, without supporting evidence for mitigating circumstances, may result in a zero grade being awarded.

You need to submit your assignment personally to the Student Services Officer between 9.00am – 16.00pm and sign the relevant form.

Identify stakeholders who will be involved in addressing the problem/opportunity. At this stage, you do not need to name specific people, but you must identify functions, departments, geographical areas, etc., that will be impacted. You must also explain the nature of the potential impact.

Assignment 1: Board Brief Part A – Framing the Problem/Opportunity

am doing my paper on Autism Speaks and Autism as a whole!!

Instructions

For all assignments in your Capstone Project, your work will be based on the organization you identified in your Week 2 Discussion Question post.

In this assignment, you will submit a 2-3 page paper in which you will include a brief overview of market conditions and develop a clear and well-focused problem/opportunity statement.

This requires you to provide sufficient background on the competitive environment and the organization to accurately frame the problem for your Board. Your deliverables are:

1. Present a brief overview of market conditions, the competitive environment, and the strengths and weaknesses of your organization relative to your competitors.

You should draw on one of the methodologies you have studied in the program (such as Jack’s 5 Step Strategy Framework, SWOT, PESTEL, or Porter’s Five Forces) to guide you, but DO NOT present a full-blown market analysis to the Board.

Your Board members will already possess significant knowledge of the market and the company, so use this overview to set the stage for the rest of your brief. Distill your overview down to 2 components.

a. First, provide a general overview of market conditions, trends, and big issues. For example, you may begin with a line such as “As you know, we have experienced considerable challenges in this space over the last two years…”

b. Then, summarize the competitive environment. Open with a sentence such as “Our biggest competitor ABC has made bold steps to develop X and has made significant gains in market share in Y. This has presented us with a number of challenges…”

2. Problem/Opportunity Statement

Following your overview, identify the specific problem or opportunity that, if properly addressed, will have a significant positive impact on the success of the organization. This will include your “testable hypothesis” for which you will gather and analyze data to validate in your next assignment. To accomplish this:

a. Define a clear problem or opportunity that addresses what is important to the organization in order to meaningfully improve its competitive strength. Note: It is expected that you will refine the problem/opportunity statement you drafted for your Week 2 Discussion Question, leveraging the feedback you received from your classmates and professor.

b. Identify key data and metrics you will study that are relevant to addressing the problem/opportunity.

c. Identify stakeholders who will be involved in addressing the problem/opportunity. At this stage, you do not need to name specific people, but you must identify functions, departments, geographical areas, etc., that will be impacted. You must also explain the nature of the potential impact.

d. Include relevant information on previous experiences or findings related to this problem/opportunity. This information may be noted in an appendix if that is more appropriate for context and flow.