CRM Archives - assignment gods

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management (CRM, discussed in chapter 14) is an important element of the marketing mix.

Before the “digital revolution,” customer relationships were simple; customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.)

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

What has the Starbucks CRM achieved? How does it help the bottom line?Is My Starbucks Idea a typical crowdsourcing project? Discuss.

Project 2

Starbucks Case Review

With more than 29,000 retail stores in 76 countries, Starbucks uses a CRM system called My Starbucks Idea, which is powered by Salesforce. The system, which includes an interactive forum, gives the Starbucks community an online presence and allows the company to collect feedback from its customers. It also integrates the company’s physical stores with social media sites such as Facebook, Twitter, and Google.

On the system’s Web site (www.mystarbucksidea.com (Links to an external site.)) customers offer ideas, make comments, and cast votes on issues arranged into three major categories: product ideas, experience ideas, and involvement ideas.

The system enables Starbucks to receive a steady stream of feedback and ideas from, and at the same time strengthening the bond with, its customers, which helps the bottom line. As of the first quarter of 2016, the system had collected more than 227,000 ideas, and many of them have already been implemented by Starbucks. My Starbucks Idea is a crowdsourcing success story. MyStarbucksidea website has since been taken down, but you can still visit the following link ( http://www.starbucksmelody.com/2017/05/31/starbucks-nixes-mystarbucksidea-community-can-still-submit-ideas/ ) for a glimpse of what the experience was like.

What is My Starbucks Idea?

What has the Starbucks CRM achieved? How does it help the bottom line?

Which software platform is behind the Starbucks CRM system?

Is My Starbucks Idea a typical crowdsourcing project? Discuss.

Analyze how marketers use customer relationship management (CRM) as a targeting tool.

Book for course is Principles of Marketing

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

What is Strategic Marketing?

Answer the following four questions in order and number the beginning of your response to each question.

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?

Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.

Does it appear that your product has a customer relationship management strategy?

In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response.

What are the challenges of implementing such a system? Who are the key vendors in the chosen system?

Week 4 Discussion
Respond to the following in a substantive post (3–4 paragraphs):

In your own words, describe the key drivers of information systems infrastructure evolution. Choose one current information systems trend and describe the value it is providing to the enterprise.

Identify two challenges in managing the infrastructure and how the industry is providing solutions for those challenges. Feel free to choose readily available solutions.

Have you heard the acronyms: ERP, SCM, CRM? They are enterprise resource planning, supply chain management, and customer relationship management respectively. Choose one of the three systems and describe its value to the organization. What are the challenges of implementing such a system? Who are the key vendors in the chosen system?

Analyze the commercial pilots and examine their training and development needs?

Factors Affecting Employee Performance

Having conducted a job analyze the commercial pilots and examine their training and development needs, you now need to examine other factors that may affect their ability to perform optimally. This week, you will look at employee performance as it relates to the CRM case study. You will examine factors such as counterproductive behavior and other job stressors that may affect employee performance.

Imagine you are an /O psychologist consultant.

Will need an introduction paragraph and conclusion paragraph but these will be put into a PowerPoint Presentation when its finished.

Analyze how marketers use customer relationship management (CRM) as a targeting tool.

Analyze how marketers use customer relationship management (CRM) as a targeting tool.”

Discuss one company that you think is compromising its strategic success by focusing on too many different customers. From the CRM perspective, what changes do you recommend? include resources to support your response

Marketing

Discuss one company that you think is compromising its strategic success by focusing on too many different customers. From the CRM perspective, what changes do you recommend? include resources to support your response