Tag: CTO

What are your current thoughts on the recommendation for incremental or discontinuous innovation?What are your thoughts on the risks and benefits of each option?

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What are your current thoughts on the recommendation for incremental or discontinuous innovation?

What are your thoughts on the risks and benefits of each option?

How do you think the company from the course scenario will be able to compete in the marketplace?

Describe the advantages and disadvantages of both incremental and discontinuous innovation.

How will the costs related to each option differ?

How will the marketing approach for each option differ?

If you have any questions or require additional support from your instructor, especially for understanding the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents, clearly communicate your needs to your instructor.

Write a 2000-word individual report to describe, and discuss how you would develop a coherent funding strategy for the venture, which has the following characteristics:

Raising finance

You have agreed to act as an advisor to ‘ELITE PRO’, a promising early stage technology venture based in the UK. They wish to develop a funding strategy for the next 48 months, at which point they should have achieved break-even.

Write a 2000-word individual report to describe, and discuss how you would develop a coherent funding strategy for the venture, which has the following characteristics:

• Stage – Currently pre-seed, no MVP or evidence (yet) of customer traction

• Team – Two full time co-founders (CEO and CTO) who can survive for 6 months without income.

• Industry – Sports wearables

• Market – B2C, initially targeting competitive cyclists and rowers (assume a SOM of £50m in EU and US combined, CAGR 5%)

• Competitors – No direct competition at present. Substitutes exist but are more expensive.

• I.P. – Yes, 2 patents pending

• Margins – Gross margin 60%, Net margin 25%

• Time to break-even – 48 months

• Total funding required to break even – £1.8m

Specifically, you have been asked to outline suitable funding options and to suggest a timeline together with milestones.