Data Analysis
Identify a real-world business situation and use real data to perform a data analysis leading to an actionable recommendation.
Identify a real-world business situation and use real data to perform a data analysis leading to an actionable recommendation.
1. Analyse the rationale given by the authors for the technique employed in data collection in each of the business research studies. In your analysis, determine whether the data collection technique is appropriate in each study
2. Evaluate the differences in data collection procedure and instrument used in each of the techniques
3. What are the advantages and disadvantages reported by the authors in using the respective technique in data collection? Are there any advantages or/and disadvantages not reported by the authors? Assess how these disadvantages may negatively impact the study and recommend strategies to overcome or mitigate the impact from these disadvantages
4. Briefly describe the data analysis techniques used in these studies. Evaluate the differences in data format and data analysis methods between the studies
5. Critically assess secondary data as a substitute and as a supplement to data collected through the quantitative and qualitative techniques in the studies