” Jim seemed concerned by the worried look on your face and said, “Tell me what you’re thinking. really want to do the right thing here.” What would you say to Jim?

MGT 330 – Entrepreneurship

Answer the Application Question below (500 words):

Jim Carter, a classmate of yours, is preparing to launch an e-commerce company to sell home repair guidebooks, tools, how-to videos, and related material for home repair and remodeling projects. He just told you that he talked with his paternal grandmother over the weekend, and she has agreed to lend him $25,000 to launch the firm. When you asked Jim what arrangement he has made with his grandmother to formalize the loan, he looked puzzled and said, “She plans to send me a check in a week or so – she just needs to get the money out of her savings account.” Jim seemed concerned by the worried look on your face and said, “Tell me what you’re thinking. really want to do the right thing here.” What would you say to Jim?

Explain the psychological aspects of their marketing that may influence people to buy their products or services. Provide examples to support your rationale.

E-commerce Businesses
Outline the business and describe the types of products it sells in a brief summary.

Describe their business practices or procedures and how they market their products or services. Include examples to support your description.

Explain the psychological aspects of their marketing that may influence people to buy their products or services. Provide examples to support your rationale.

Explain why you believe the company has acted either ethically or unethically in their business practices.