Marketing Management Assignment
Would you invest in Eataly?
What is Eataly’s value proposition, and how did it create this? How does Eataly’s
Compete with other competitors such as Whole Foods, Amazon and Costco?
Why does Eataly combine restaurants, marketplace and culinary school all in one store?
Why does it have these large stores?
Why does it have these stores in the center of the city where real-estate is
expensive?
Can Eataly survive during the pandemic? Provide the firm with specific strategies on
how to modify the firm’s strategies to deal with changing consumer behavior during the
pandemic.