Select an international organisation (of your choice – AIA Singapore) and identify its closest competitor (Prudential Singapore). Present the two organisations and the criteria used for the identification of the competitor.

FInancial Performance Management

Annual Report
AIA Annual Report 2020
Prudential Annual Report_2020

Question 1 (30%).

Select an international organisation (of your choice – AIA Singapore) and identify its closest competitor (Prudential Singapore). Present the two organisations and the criteria used for the identification of the competitor.

Use ratio analysis technique to evaluate the financial performance of the two organizations; draw a comparative evaluation and critically discuss the findings.

You need to access the annual financial statements of the last two years and provide details of the ratio calculations.
It is recommended to use graphs and tables to present your analysis, and cite academic literature.

Question 2 (30%). With reference to relevant literature, critically evaluate Kaplan and Norton’s Balanced Scorecard as a Strategic Management System.

Develop a proposed Balanced Scorecard to include critical success factors (CSF’s) for AIA Singapore.

Question 3 (30%).

Provide a critical analysis of the benefits and challenges of adopting Integrated Reporting (IR) for your selected organization (AIA Singapore).

Use academic literature and refer to the International Integrated Reporting framework to support your discussion.
Presentation (10%). Mark awarded for presentation refers to overall structure and presentation, academic style of writing, use of Harvard style for references and in text citations.

You need to use a comprehensive range of relevant (academic and professional) sources; use of online sources should be limited and the reliability of the source should be verified.

All sources need to be acknowledged and referenced properly to ensure the originality of the work. The report needs to follow the below structure and address the three questions.

Proposed structure of the Report:
1. Introduction
Introduce the scope and focus of the report (approx. 250 words)

2. Financial Performance using Ratio Analysis
Question 1 (approx. 1,000 words)

3. Balanced Scorecard
Question 2 (approx. 1,000 words)

4. Integrated Reporting
Question 3 (approx. 1,000 words)

5. Conclusions
Provide an overall conclusion based on the reflection from the report (approx. 250 words)

References

Appendix – Provide details on the calculations presented in Question 1.

The proposed structure above intends to provide a recommendation on the structure of the coursework.

This can be enriched with more sections/subsections as you consider appropriate (example abstract, executive summary, table of contents, appendices, etc.).