Identify a contemporary ‘corporate reputation’ issue and, upon completing a literature review, deconstruct the content and effectiveness of PR message strategies of a real-life organisation, across a range of media channels using a rhetorical analysis approach
Who were the stakeholders in the article?
What was the firm’s corporate reputation?
How could the topic of this article apply to your personal or professional life?
How could it apply to an organization you have observed?
What conclusions can you draw about the ethical issues facing business leaders?
