Facebook Ad
What is the goal(s) of your ad?
What is your offer?
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.
What is the call to action on the ad? (See the list for the 10 possibilities Facebook offers.) What call to action will the consumer see when they click on your ad?
a. Sign Up
b. No button
c. Send Message
d. Apply Now
e. Book Now
f. Contact Us
g. Download
h. Get offer
i. Get Showtime
j. Learn more