Ideology
How do homologies work in film to teach audiences values with rhetorical
effect?How, then, do films engage values?
What is the use of such a claim? Doesn’t the appro-priation of the form of religious prepara-tion and entrance into a temple help to validate airport security measures and to reinforce values of authority and sub-mission?
How can these serve, as Kenneth Burke put it, as “equipment
for living” (304) when, on any kind of linguistic, literal, expositional, or ref-erential level, they are not about any-one’s life? How can such texts impart or invoke values through nonlinguistic means?