Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?

Describe the new product or service.

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.

Provide a brief overview of the product or service.

State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.

Discuss legal and ethical implications that could affect the marketing process.

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.

Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?

Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial?

Do not merge both post together, they are not to be mentioned in one another either.

put the reference under the post it belongs to

The communications process describes the interactions between a sender and a receiver of a message.

Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s.

Post the link to the commercial in your discussion.

Analyze the commercial using the communications model. Who are the sender and receiver of the commercial?

Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial?

What is the central message of the commercial?

How do receivers provide feedback to the sender?

In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.

Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication.

Explain why marketers would choose to use each form within a consumer products promotion.

Illustrate your ideas with specific examples.

In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.