Tag: Industry environment

Evaluating how the organization has used digital technology to respond to changes in its industry environment over time, and discuss the potential ethical, social or behavioural implications of its decisions, and

Digital Transformation

The individual assignment is designed to encourage students to critically reflect on digital transformation strategy in a practical context through experiences in an organisation with which they are familiar.

Assessment Brief:
Select an organization from the list below, critically appraise their digital transformation by:

1. Evaluating how the organization has used digital technology to respond to changes in its industry environment over time, and discuss the potential ethical, social or behavioural implications of its decisions, and

2. Identifying and discussing what you consider to be the top 3 future digital challenges/opportunities for the company.

Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include:

Port City Brewing

Description

After reviewing the video,  answer the following:

Describe the general environment and industry environment in the craft beer market.

Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include:

the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.

What growth stage do you believe the craft brew industry is in and why?

Make sure you conduct additional research when answering these questions

. There is a lot of information available on the internet about Port City Brewing.

Link to video:

use this book as one of your sources if possible:

Hill, C., Jones, G., & Schilling, M. (2020). Strategic management theory: An integrated approach (13th ed). Cengage Learning