Case 13: Yeti in 2020:
Can Brand Name and Innovation Keep it Ahead of the Competition?
Case 13: Yeti in 2020:
Can Brand Name and Innovation Keep it Ahead of the Competition?
Scenario
For this assignment, assume you are an independent sustainability consultant working for
Universal Group plc who plan to build a multi-residential scheme. Universal Group want to achieve
a high standard of quality and sustainability and thereby to achieve the best BREEAM rating
they can for the project.You are tasked with providing advice on innovative and sustainable
methods of construction throughout the build. You have been asked to research and report on
one of these items. You can make assumptions about the type of construction you refer to in your
answers.
Task
Produce a fully researched, referenced and well-structured professional report about an innovative
and sustainable method of construction that could be used for the build.
Your report should
explain and analyse either a material, component or the complete element for use in one or
more of the following areas of the construction process:
• Cladding to frames;
• Roofs;
• Floors and stairs;
• Finishes;
• Services.
Your report should:
• identify, explain, and critically assess, key issues relating to the following for the item you
have chosen:
o sustainability;
o environmental impact;
o innovation;
• use images, tables, charts and/or graphs where appropriate to convey information
• provide a conclusion that critically appraises the value you think the chosen item can bring to
the scheme in particular and to the construction industry in general;
State any assumptions you make in the report. Assumptions can be made as to any specific
type of facility, arrangements, layout or size.
Ensure that your discussion and evaluation
include references that are fully utilised. There is guidance in the assignment week on how you may