Tag: Instagram influencers influence

Is the use of certain sports stars as brand endorsers more effective than the choice of other sports stars?Do fans’ opinions of certain sports stars affect their attitude towards products promoted by these athletes?

RESEARCH TOPIC: The Use Of Celebrity Endorsements As A Marketing Strategy: An Investigation Into How Sports Fans Perceive Content Promoted by Sports Stars

B. How different sports compare in their use of it.

C. How the rise of ‘influencers’ has affected its use (or how it might affect it in the future)

D. Any major failures in the use of celebrity endorsement etc.

E. Any products it hasn’t worked for. You could also come across other areas worth including.

3. And justify why you are focusing on the particular market you have. Are young people particularly susceptible to celebrity endorsement? Are they consuming more sport? Make the case why it’s important to focus on them.

4. Also check out what the media are saying about celebrity endorsement in sport. They will be a valuable insight into current thinking/issues.

5. See below my updated aims/research questions, which my supervisor asked me to work on. Don’t know if it will be helpful/needed:

A. Is the use of certain sports stars as brand endorsers more effective than the choice of other sports stars?

E.g: Will lower-profile football players from a mid-table team have the same influence as top players if they promoted a product for a company?

B. Do fans’ opinions of certain sports stars affect their attitude towards products promoted by these athletes?

Or

Can fans be persuaded by certain/favourite sports stars to purchase a product from a company or services they have reservations about?

E.g: Can a sports fan be influenced by a favourite sports celebrity to buy a footwear from a company that they do not find eco-friendly?

Or, can a sports fan be influenced by a sports celebrity into using a product that is at variance with their values and beliefs?

 

 Describe 2-3 ways that the media negatively affects how you think/feel about your body or treat your body (e.g., the behaviors you engage in).Do you notice any differences in the ways bodies are treated based on their size, shape, color, etc.?

Refection: Body Image, Media, and Health

In your own words, define “body image” (do not pull my definition from the slides or cut and paste from the internet) and give two ways that body image might lead to negative health outcomes.

When thinking about the media you consume, what types of bodies do you typically see displayed?

Do you notice any differences in the ways bodies are treated based on their size, shape, color, etc.?

Describe 2-3 ways that the media positively affects how you think/feel about your body or treat your body (e.g., the behaviors you engage in).

Describe 2-3 ways that the media negatively affects how you think/feel about your body or treat your body (e.g., the behaviors you engage in).

List 2-3 things healthcare providers, psychologists, teachers, or parents could do to mitigate the negative impact of thin/idealized media imagery on adolescents?

Watch the following video and answer the question “What is Facetune (describe it) and give 1-2 sentences on what you think about it? Do you think Facetune is harmful for the mental and physical health of the person Facetuning their photos and/or the people viewing them? Do celebrities/influencers/people on social media have a responsibility to improve/not harm our health?”:

Compare the 3 main underlying causes that led to the chaos and division in 1968 and 2020.

1968 & 2020 Essay

Compare the 3 main underlying causes that led to the chaos and division in 1968 and 2020.

My three topics are the

Election (comparing the 1968 election with the 2020 election)
Black Panthers( comparing the black panther group in 1968 to the BLM activists and protesters in 2020)
Media (television, broadcast, social media) describing how the media helped spread the word to everyone across the country (and about how social media now and influencers in 2020 spread the word about The black activists, etc.)

 

How to make a new brand by using digital marketing tools, not just art inspiration.How do Instagram influencers influence the market, the trend is decided by influencers or consumers?

1.How to make a new brand by using digital marketing tools, not just art inspiration.
OR 2. How do Instagram influencers influence the market, the trend is decided by influencers or consumers?

Select one you think is easier to find source and fit professor’s requirement, he said video marketing is not acceptable.