Tag: KPI

Define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.Define at least three objectives you want to achieve with this B2B marketing plan and write them in a SMART way.

Industrial Marketing

Write a SWOT analysis for the chosen brand in the selected country.

2.  Define two industrial target audiences you are going to build a B2B marketing plan for
and describe them in detail.

3.  Define at least three objectives you want to achieve with this B2B marketing plan and write
them in a SMART way.

4. Develop an integrated tactic for each of the seven elements of the B2B marketing mix and
explain them in detail. This is the core of your paper.

5. Specify the marketing metrics you are going to use to measure the success of this B2B marketing
plan with their respective goals. At least one KPI for each tactic.

6.  Duild a schedule for your campaign, including all main activities in the planning, creation, and
communication processes

What are the organization’s core values and operating guidelines? Analyze current problems that conflict with the organization’s core values and operating guidelines.When was the organization founded, why and by whom? Discuss unusual history associated with the organization.

Apple, Inc. Strategic Analysis

I. Introduction to the Organization – History of the Company & Current Status —

A. When was the organization founded, why and by whom? Discuss unusual history associated with the organization.

B. Is it privately or publicly held?

C. Who are its top executives in terms of experience, academic credentials, diversity, etc.?

D. Discuss the organization’s Business Model?

E. What is the impact of globalization on this organization?

F. Other information?

II. Identification of the Industry and the Competitors – Provide NAICS code. Identify and discuss direct competitors. Compare competitors.

III. Analysis of the Macro-Environment (Includes identification & analysis of global factors & application of analysis to business situation)

A. What political/legal forces affect the industry?

B. What economic forces affect the industry?

C. What social forces affect the industry?

D. What technological forces affect the industry?

E. What are the threats and opportunities facing the organization?

IV. Analysis of the Industry (Include global considerations)

A. Strategic Group(s) in which the company exists and competitors in it/them.

B. Intensity of rivalry among existing competitors. (C). Threat of new competitors entering the industry; (D) Threat of substitute products or services; (E) Bargaining power of buyers and (F) Bargaining power of suppliers……( Use Porters 5 Forces analysis for B, C, D, E, and F).

G. Potential Profitability of the Industry – What organizations have succeeded and failed in the industry and why?

H. What are the Critical Success Factors for the industry?

V. What is the organization’s measurement and control system? (Include Global Considerations.)

A. Current financial position – Is the organization financially sound?

B. Compare with competitors and industry standards. (Use various financial analysis tools.)

C. What are the organization’s Key Performance Indicators (KPI’s)?

VI. Analysis of the Organization (Mission, Vision, Core Values, Operating Guidelines, Core Competencies, Goals)

A. What is the mission of the organization? Has the mission changed over time?

B. What is the vision of the organization? Has the vision changed over time?

C. What are the organization’s core values and operating guidelines? Analyze current problems that conflict with the organization’s core values and operating guidelines.

D. What are the organization’s core competencies? How are they unique?

E. What are the organization’s broad and specific goals?

VII. Analysis of the Organization – Organization-Level and Business Unit Strategies (Identify Organizational Strategies (including Global Strategies) and Evaluate Their Application to the Organization.)

A. What are the current organization-level strategies? Business unit strategies?

B. To what extent is the organizational structure compatible with the organization’s strategies?

C. How are the strategies aligned with the goals?

D. Compare this organization’s strategies with those of competitors.

E. Use SWOT analysis and Gap analysis to suggest strategies.

F. Evaluate Strategy Application (advantages & disadvantages of each strategy).

G. Key performance indicators (KPI’s)

VIII. Analysis of the Organization – Functional Strategies. Articulate ways to coordinate use of financial & human resources and other functional areas to meet organizational goals & objectives.

A. Marketing – Finance – Operations – Purchasing – Human Resources – Information Systems

B. How well are the functional strategies aligned?

IX. Conclusion and Future of Organization – Comment about the organization’s profile for future competitiveness and success.

What does the organization have to do right to succeed (organization’s Critical Success Factors)? What are the expected results in terms of short-and long-term profitability and survival?

What are the strategies and associated processes and tools to help the company achieve the KPI?

High-Performing Global Operations

A company must establish business objectives. The company uses various business strategies, processes, and tools to achieve its goals.

A key performance indicator (KPI) is a measure that aligns with a business objective to help determine whether the company is on track to meet the purpose.

The company will identify and monitor KPIs to determine whether the company is performing to the level necessary to achieve its objectives.

If not, the company will make needed adjustments to the business operational processes to improve performance to meet the measure outlined in the KPI.

Use this template to complete the assignment: Unit 3 Template.

For this assignment, complete the following:

The introduction should introduce the reader to the business operational processes to improve performance to meet the measures outlined within the KPIs.

Discuss how the company should use at least 1 of the processes and at least 1 of the tools to implement the strategy.

Discuss how this process or tool strategy will help the company achieve its objective.

How will the business objective identified help the company know whether it performs well enough to meet its goals?

What are the strategies and associated processes and tools to help the company achieve the KPI?

The conclusion should summarize key points from the business operational processes that you discussed.

Your performance analysis should be 5 pages in length. Be sure to properly cite your sources using APA. Include your references and in-text citations.

Submitting your assignment in APA format means, at a minimum, you will need the following:

Title page: Remember the running head. The title should be in all capitals.

Length: 5 pages minimum

Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.

Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs).

The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type.

Do not use color, bold type, or italics, except as required for APA-level headings and references.

The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.

Reference page: References that align with your in-body academic sources are listed on the final page of your paper.

The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used.

Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

Discuss how your personal core competencies help you create value for the business where you work, your life, your school, or your family. What can you do to expand or improve your core competencies?

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Competitiveness and globalization: Concepts and cases (12th ed.). Boston, MA: Cengage Learning. ISBN-13: 9781305502147

These are Discussion Question 2 are done every week, must be at least 150 words and have a citation.

1.In your own words, describe the differences between the industrial organization (I/O) and the resource-based models of above-average returns. As an analyst, how would you determine the significance or validity of these models with respect to a given industry?

2. How do vision and mission statements affect the strategic management process? Select an example of strong vision and mission statements and include them here. Why do you think these are strong statements? How do the statements contribute to a perception of company’s overall competitiveness? Cite any sources used to support your answer.

3. Why does scanning the external environment play such a significant role in strategic analysis? How do unexpected daily events warrant significant analysis, and how would you determine their significance? As a strategic analyst, how would you approach and be prepared for their inevitable occurrence?

4. Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business’ failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.

5. What is value and how is it determined and measured? In your opinion, does business generally determine and measure value appropriately? In a free market, what happens when value is not properly assessed by a business and its leaders? Give a historical example and your thoughts about how and why a disconnect occurred. Cite any sources used to support your answer.

6. What makes a competitive advantage sustainable, and why is sustainability a critical strategy-making consideration? Is sustainability knowable in the medium and long term? Why or why not? Give an example to support your conclusion. Cite any sources used to support your answer.

7. Describe the relationship between business level strategy and value chain activities. How do disruptive business models alter a value chain? What are the implications for the business and for its competitors?

8. Why do you think competing businesses endeavor to differentiate? How can external factors regulate the nature of competition within an industry?

9. How do firms use horizontal, vertical, and related types of acquisitions to increase their market power? Provide an example of a company that has used multiple types of acquisitions to increase its market power and describe how the firm is now a greater competitor in the market as a result. Cite any sources used to support your answer.

10. Discuss the three types of restructuring strategies and provide real-word examples of instances when each has been used. Cite any sources used to support your answer.

11. Discuss how the three internal governance mechanisms are used to align the interests of managerial agents with those of the firm’s owners. Why is this so critical in today’s business climate where the ethics practiced by firms are constantly being scrutinized?

12. What can strategic leaders do to develop and sustain an effective organizational culture? What actions can a strategic leader take to establish and maintain ethical practices within a firm?

13. How do an organization’s vision, mission, and goals affect its approach to strategic management and measurement? Discuss how top management teams affect a firm’s performance and its ability to innovate, design, bring about effective strategic change.

14. Business metrics or key performance indicators (KPIs) are useful in determining the success of change management efforts by providing a measurable value against which the company can then compare its desired business goal or outcome. Research three business metrics and describe how each is used to measure performance and how a business can use the results from each metric to improve its performance.

15. Discuss how the material you have learned in this course can be applied to creating a strategic plan for your life, personal goals, professional career, etc. What would that plan entail? Would you need to conduct a SWOT analysis or perform an environmental scan? Describe how you can apply strategic management principles to your personal plan.

16. Discuss how your personal core competencies help you create value for the business where you work, your life, your school, or your family. What can you do to expand or improve your core competencies?

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Competitiveness and globalization: Concepts and cases (12th ed.). Boston, MA: Cengage Learning. ISBN-13: 9781305502147