Comparison Template Final Draft
1. Question(s) related to how individuals are represented in the ads Why are the customers white males? Does pampering in smoking make people feel more mannish? Why does the hair hide the lady’s face?
Why the lady is only concealed with the item? How does liquor influence how people relate to each other?
2. Questions related to how groups and group behavior are represented in the ad Why are the men gazing at the female’s chest?
Why is it that only one woman but two men are recognized in the ad? Why are males often linked to tobacco products compared to females? Is the Item only intended for minority groups?
Is this advertisement intended for attracting the opposite sex? Is vodka regarded as a suitable drink for both sexes?
3. Questions related to how cultures and cultural identity are represented (or not represented) in the ad Was this advertisement envisioned to be used by one culture? Does this ad express that we are mature? Is it culturally tolerable to cover up your face with your hair? Are individuals from diverse cultures less careless and observant of others?