What have other companies in your sector done? What does your research show? Critically appraise the role and processes of innovation and business model development to create new ventures, products and services in response to grow the opportunities.

Ideation, Business Model, Road Map & Launch Plan

What makes the brand?

What is your competitive advantage?

What have other companies in your sector done? What does your research show?

Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation.

Evaluate how marketing tactics should be adjusted depending on context of the organisation, factors in the environment, segmentation, customer personas and consumer behaviour.

Critically appraise the role and processes of innovation and business model development to create new ventures, products and services in response to grow the opportunities.

Synthesize evidence within the market environment in the context of contemporary issues including digital transformation, marketing ethics and sustainability

Critically evaluate key issues using academic concepts and literature.

 

 

 

Identify the advantages and disadvantages of the destination with regards to the tourist.Using the 3 market segmentation criteria, segment Kruger national park to determine its market. Once identified discuss how it best suited or not for these type of tourist

Using the 3 market segmentation criteria, segment Kruger national park to determine its market. Once identified discuss how it best suited or not for these type of tourist.

Identify the advantages and disadvantages of the destination with regards to the tourist.